Experiences
The art of turning a stay into a lasting memory
There is a moment, during every stay at the Royal Hotel Sanremo, when hospitality becomes something more: it becomes the sincere desire to gift you with a memory that endures. We put at our guests’ disposal an exclusive network of relationships, hidden places and masters of taste, a network capable offering a curated collection of tailor-made experiences: cooking classes in exclusive private residences, guided visits to the medieval villages of the hinterland, and gourmet tours that tell the story of the Riviera through the flavours of the sea, the Taggiasca olive groves and the native wines. We listen to your wishes and translate them into unique itineraries, thoughtfully designed for families as well, with activities for children among educational farms and horseback rides through the hills. Because true luxury, to us, is making you feel keepers of a secret you will carry with you.
Sanremo is a land that reveals itself slowly, between the deep blue of the Ligurian Sea and hillsides scattered with olive trees and aromatic herbs that have made our Italian Riviera famous throughout the world. An exceptionally mild climate, caressed by the sun in every season, has long drawn travellers and European Royalties to these shores, and today invites our guests to experience the region all year round.
Just a few minutes’ walk from the hotel lies La Pigna, the medieval heart of the city: a labyrinth of narrow carrugi and hidden squares, an authentic guardian of Sanremo’s soul. Yet the beauty of this land does not end at the coast: inland, ancient stone villages such as Dolceacqua, with its Romanesque bridge immortalised by Monet, tell centuries of Ligurian history among Rossese vineyards and centuries-old olive groves.
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Our Team is at your disposal to craft every detail of your bespoke experience.
Experiences list
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Balzi Rossi
A hidden corner of the Italian Riviera
An exclusive experience made possible through our partnership with La Spiaggetta dei Balzi Rossi, which offers a private daily tender departing from the Sanremo Marina. The destination is one of the Mediterranean’s most precious places, at the westernmost edge of Liguria, a few meters from the border with the French Riviera.
La Spiaggetta dei Balzi Rossi is a small, sheltered paradise framed by imposing cliffs that plunge into crystalline waters, frequented by those who recognize the quiet beauty of authentic places. A day suspended in time, among turquoise waters, gourmet seaside lunches and the precious silence of rare things. -

The green ritual of Liguria, in an exclusive setting
An exclusive experience in a private residence inaccessible to the public, where an intimate atmosphere frames one of the most ancient gestures of our tradition. You will learn to prepare authentic pesto with mortar and pestle, using DOP basil, Italian pine nuts and extra virgin Taggiasca olive oil. A slow, genuine ritual, one you will carry with you long after your stay.
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A journey into the secret valleys of the Italian Riviera
Where the coast gives way to the hills, Liguria reveals its most authentic face. A private itinerary unveiling the most evocative medieval villages, from Dolceacqua to Apricale, among castles, stone carrugi and artisan workshops. The experience concludes in a historic winery with a tasting of Rossese di Dolceacqua and Vermentino, accompanied by typical food delicacies. A story to be sipped and savoured, slowly.
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The city told through its flavours
A private journey through the places of taste that have shaped Sanremo’s gastronomic history, accompanied by one of our experts who will guide you along the alleys of La Pigna and into the historic shops of the old town. From freshly baked sardenaira enriched with Taggiasca olives, to the finest extra virgin olive oils and intimate wine cellars where the vintages of the Riviera come to life. Each stop is a door that opens onto a flavour, a face, a story, a way to know Sanremo in its deepest essence.

